Seo organic optimization
 | Do you have a business? Are you having enough customers? Do you want
more customers? Is your answer to all questions - "Yes". Well then, do
you have a website for your products or services? If yes, have you
promoted your website enough on the internet so that it is visible to a
large pool of people. If your answer is "yes", then probably you are
aware of SEO (search engine optimization). If your answer is "no", then
you will have to consider internet marketing for your business website
so that it bring in more leads/ customers. Search engine optimization
(popularly known as SEO) is part of internet marketing. Through organic
SEO, you can make your website more visible to your prospective
customers/ target audience. In opting organic SEO, you get natural
rankings for the selected keywords on the search engines results page
(SERP).
Seo organic optimization And when your target customers' type in those keywords or phrases in the search engine like Google, they will find your website and click on it provided you have properly optimized your website for the search engines. Organic SEO gets you natural rankings (in other words unpaid ranking) which are very cost effective rather than its counterpart PPC (Pay per Click) advertising wherein you will require paying a certain amount for each click to the search engine company. Also organic SEO is a long term investment and once your keywords start ranking on the first page of Google, you will gradually see more leads coming in thereby increasing your base customers. Optimizing your website for natural/ organic rankings has two main aspects to it - On Page and Off Page activities. Both On-page and Off-page activities must be carried out for your website so that it is properly optimized for the search engines. A well optimized website ranks highly on the search engines for the optimized keywords. At a glance, On Page activities must include - Proper optimization of your website's Meta-tags (Title, description and keywords). And you must have relevant and unique content on your website describing about your products and/or services with proper usage of selected keywords. If you target more keywords, your website will get more exposure and more search volume which in turn increases your customer base. If you have targeted long tail of keywords, then proper landing pages are very important for targeting different set of keywords. At a glance, Off Page activities must include - Various methods of link building. Link building can be done by article submissions, directory submissions, press release distribution, social bookmarking, blog posting, blog commenting, forum posting, micro-blogging, social networking etc. In all forms of link building, content promotion is done all over the internet to bring in one way quality back links for your business website. The more authoritative back links build for the selected keywords over the period of time makes the website more visible on the search engines - simply because the keywords start ranking high on the search engines for the optimized keywords. Seo organic optimization |
